Murals and hand-lettering is an easy way to upscale a business. Alison Zapata has been painting murals and signs in Pittsburgh since 2006. A mural isn’t a billboard, it is part of the community, part of the neighborhood. It uplifts. Murals can be a brand-building force of good that generates excitement, beautification, and visibility. Unlike billboards, murals are seen all over social media. Feel free to reach out to discuss a mural to uplift community or business.